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Find A Niche
And Scratch It - Marketing Your Congregation
NEW from The Alban Institute!
Jesus was uniquely adept in the
art of “reading” people. He fit his approach to the precise
needs and interests of the person with whom he was dealing, and he
spoke the cultural language of that individual. In this book, Robert
Perry takes what Jesus and others have done intuitively—niche
marketing—and provides a system for applying those principles in
everyday practice. Convinced that congregations can learn from
the wisdom of secular disciplines and apply that wisdom to
congregational life, without damaging the integrity of the Christian
faith, Perry offers this book. It provides a detailed process
for using sound marketing principles to identify a congregation’s
strengths and the needs of its community, and to develop strategies
for effective ministry. Price is $16.00 + $2.00 shipping.
“This
experienced consultant has mapped ways church leaders can identify
unmet needs and then design ministries to meet those motivated
needs.” —Robert
D. Dale
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Order Form
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History of
Values-based Tactical Planning
VTP was developed in 1990 and
1991 by three ministry colleagues in the Northern Virginia suburbs of
Washington, D.C. Robert Perry, the Executive Director of Mount Vernon
Baptist Association and one of the staff of the Association, Stephen
Welch, Director of Church Strategies, began to explore alternative
planning models for the churches in their area. Ray Spears, pastor of
First Baptist Church of Herndon, asked for their assistance in
conducting a planning process in his church. Working together, the
three of them researched and brainstormed a values-based,
right-brain, intuitive method for developing a plan for the church
and reshaping the church’s organizational structure. The results
were extremely positive.
Perry, Spears and Welch then
began to test this planning model in other churches and associations
of churches. They wrote the material and created the VTP Manual.
Price is $24.95 + $5.00 shipping.
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Five years later, the process has
been field tested in dozens of churches, and consultants have been
trained and certified in Virginia, Maryland, Delaware and the
District of Columbia.
In 1995, Organizational Health
Associates was incorporated by Robert Perry and his wife, Marilyn
Nelson, as a consulting group and for the distribution of the VTP
Manual and other materials on Church Health.
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Order Form
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Futuropting
is an application of the proven planning method of Multiple Scenario
Planning made accessible for churches and religious organizations.
During a sabbatical year, author Bob Perry studied materials related
to this visionary, long-term approach to strategy. He gleaned the
best of the secular methodology and adapted it for use by churches.
The book and accompanying workbook provide a step-by-step process by
which a pastor or church leader may guide key leaders to explore the
plausible future scenarios for the church. As organizational leaders
simulate and work through the details of future scenarios they gain
insights into the future, experience a lowering of anxiety about the
unknown and are more fully prepared to make wise choices about their options.
To order use Printable
Order Form
Book -$6.95 each
+ $2.00 Shipping
Workbook - $4.00
ea. + $1.00 Shipping
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